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RecTech – Ecommerce Transformation for Leading Fashion Brand

RecTech – Ecommerce Transformation for Leading Fashion Brand

COMPLETE ECOMMERCE DEVELOPMENT SERVICES

The brand sought a comprehensive eCommerce solution that included a new admin portal, a user-friendly website, and a mobile app. We offered end-to-end eCommerce development services, ensuring seamless integration of technology and design.

PROJECT IDEA

The brand wanted to enhance its digital storefront to match its reputation in the fashion world. Idea was to develop an intuitive, responsive, and visually appealing online store that resonated with the brand’s aesthetics while incorporating advanced features for both the customers and the admin.

DELIVERABLES

The project resulted in a significant transformation:

01

Enhanced User Experience

The platform was designed to be user-centric, ensuring easy navigation, smooth browsing, and quick checkouts. The UI/UX elements were created to reflect the brand's identity, leading to an engaging shopping experience.
02

Cross-Platform Accessibility

With a responsive website and a feature-rich mobile app, the brand catered to a broader audience across devices. This increased accessibility translated into higher user engagement and conversions.
03

Streamlined Admin Operations

The admin portal enables clients to manage their products, inventory, orders, and customer interactions efficiently. The intuitive dashboard facilitated real-time insights into sales trends, enabling data-driven decisions.
04

Personalization and Recommendations

Implemented personalised product recommendations based on user preferences and browsing history, enhancing the potential for upsells and cross-sells.
05

Secure Transactions

Implemented robust security measures, including SSL encryption, secure payment gateways, and data protection, ensuring customers' confidential information remained safe.
06

Scalability

The backend technologies chosen for all platforms (PHP/Laravel for admin and website, Node.js/React Native for mobile app) ensured the platform's scalability to handle increased traffic and future expansion.

Service

  • Web Design 
  • Web Development 
  • Mobile App

Technology

  • PHP/Laravel (APIs)
  • Node.js/React Native
  • MySQL
  • VueJs/NuxtJs